Great Ideas for Improving
Your Healthcare Website

Like a well-built house, build your website well the first time from the ground, up!
- How each page is constructed impacts the entire website's search engine ranking in 6 months
  as well as 6 years later
- Consider your website goals and audience BEFORE designing your new site; map it out!

Make each page interesting
- Use images of your services or procedures
- Other related photos on the page will add warmth -
  use the same great photos for business cards, your website, your ads
Make it work for your practice
- Streamline your practice's and your patients' needs - add insurance forms to your site.
- Make sure you list on your site frequently asked questions, location, map, where to park
Plan your website design fully

Carefully consult with your website designer in order to define all your website needs
Plan enough pages to fully describe your services and/or products

Reach out to your visitors
- Put a "holding page" in place at your "www" web address with your logo, services and contact information while your website is being built
- Have everyone start using the new e-mail addresses to promote the website and practice

Keep patients informed
- Add a healthcare newsletter to your website with quarterly updates
- Add new pages about current topics to demonstrate your expertise
Is your website meeting your patient's needs?
- Ask for feedback from your patients
- Organize a focus group and review your website's content and features
Search engine optimization (SEO) allows patients to keep finding you
- Get monthly search engine marketing reports to measure how often important phrases are linked to your website
- Improve your ranking when other websites link to yours – especially from other health care websites
Promote your website and your practice
- Promote your website and practice in the yellow pages (the online and print versions)
- List your website on business cards, on invoices you send out, in your print ads, ... everywhere you can!
Check your website often for proper functionality
- If you have any forms, check them often to make sure they work
- Check for broken links

If you have questions, please ask. We'll work with you on building your practice from an online perspective.